Sony Honda Mobility’s Meet Up #3: Direct-to-Consumer Marketing in the US Market on Jan 23, 2025

Our marketing team members will share insights into their efforts to establish a direct-to-consumer (DTC) marketing strategy for AFEELA in the US market.

Traditionally, the automotive industry has relied heavily on dealerships. However, with AFEELA, Sony Honda Mobility aims to leverage software technology and digital capabilities to create a direct connection between the company and consumers, fostering long-lasting relationships that extend beyond the point of purchase.

In this session, our team members responsible for AFEELA’s DTC marketing in the US will discuss the challenges and rewards of this innovative approach.

Event Details:

• Date: January 23, 2025 (Thursday) *Schedule changed
• Time: 7:00 PM – 8:30 PM (JST)
• Location: Online
• Language: Japanese

Registration:

Please register in advance using the following link: https://events.teams.microsoft.com/event/a86d59fd-b6c7-42ea-b05a-e0c9a3c2cd80@b66af213-d82b-4849-9977-b7fa6e35fd94