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AFEELA Co-Creation Program

We aim to open AFEELA to society not just as a car, but as a platform to explore new possibilities in mobility. The "AFEELA Co-Creation Program" is an initiative to build an ecosystem where users, creators, developers, and service providers can utilize AFEELA as a place for creating new value together. Jun Koketsu, General Manager of Product & Service Planning Division will explain the purpose and details of this program.

Ongoing Projects

Designing e-Motor Sound:Augmenting the drive experience through sound.

AFEELA utilize a technology called e-Motor Sound, which generates virtual engine sounds in real time based on acceleration, speed, and other data acquired from vehicle sensors to provide a unique driving feel. We have started working with Sound Creative Team in Sony Interactive Entertainment, who has been involved in sound design for a variety of games, to explore a new mobility experience through sound design.

Data Musification:Transforming Real-Time Road Scapes into Music

We are prototyping a new mobility experience that transforms movement itself into music by looking into possibilities to generate music from AFEELA's sensor data in collaboration with a system developed by Sony's R&D team. This initiative explores creative uses for AFEELA's diverse sensing data, which has traditionally been utilized for safety feature such as driver assistance and autonomous driving.