Sony Honda Mobility of America Celebrates Grand Opening of AFEELA Studio at Westfield Century City, Showcasing the Future of Mobility

Los Angeles, February 24, 2025 – Sony Honda Mobility of America Inc. (SHMA) is bringing the future of mobility directly to consumers with the grand opening of AFEELA Studio at Westfield Century City. This limited six-month showcase marks the first time the AFEELA 1 has been shown to the public in Los Angeles, offering visitors an exclusive opportunity to experience Sony Honda Mobility’s groundbreaking electric vehicle.

The grand opening event on Saturday, February 22, was a milestone in SHMA’s commitment to redefining mobility by combining advanced technology, human-centric design, and entertainment-driven experiences. Attendees were among the first to explore AFEELA 1 up close and had the opportunity to place online reservations through the official AFEELA website with a fully refundable reservation fee of $200.

For six months only, the AFEELA Studio at Westfield Century City is designed to provide visitors with live, immersive demonstrations by AFEELA experts, allowing them to interact with the vehicle’s innovative technologies and understand Sony Honda Mobility’s commitment to sustainability and innovation.

The AFEELA 1 is equipped with cutting-edge technologies such as AFEELA Intelligent Drive – advanced driver assistance systems (ADAS), and AFEELA Personal Agent that enables seamless communication between the driver and the vehicle. The cabin also showcases, several displays, and an immersive sound system featuring Sony’s 360 Spatial Sound Technologies, allowing occupants to enjoy a variety of apps and entertainment content such as movies, music and also games.

The grand opening ceremony featured a ribbon-cutting led by Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc. He expressed his enthusiasm, stating:

AFEELA 1 is scheduled for production at a state-of-the-art plant in Ohio, with deliveries in California anticipated to begin in 2026.

The AFEELA 1 is available in two trims:

• AFEELA 1 Origin: Starting at $89,900
• AFEELA 1 Signature: Priced at $102,900, this premium model includes 21-inch wheels, a rear entertainment system, and more.
• Both trims include a 3-year complementary subscription for certain functionality and features

This opening follows Sony Honda Mobility’s recent announcement at CES® 2025 regarding the establishment of AFEELA Studio & Delivery Hubs in Torrance and Fremont, California, expected to open in the second half of 2025.

■AFEELA Studio at Westfield Century City:  

Duration: For 6 months starting February 22, 2025 

Hours of Operation:

• Monday – Thursday: 10 AM – 9 PM PT
• Friday – Saturday: 10 AM – 10 PM PT
• Sunday: 11 AM – 8 PM PT 

Location:
Westfield Century City, First Floor near the Atrium
10250 Santa Monica Blvd. Los Angeles CA 90067

About AFEELA
“AFEELA,” which embodies the concept of “FEEL” at the core of the mobility experience envisioned by Sony Honda Mobility, represents an interactive relationship where people “feel” mobility as an intelligent entity, and mobility “feels” people and society using advanced technologies such as sensing and networking. The first model to be released under the brand, AFEELA 1, is scheduled for official launch in California, USA, by the end of 2025.

About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is a subsidiary of Sony Honda Mobility Inc., a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or Instagram, YouTube, X, LinkedIn and Facebook.

About Westfield Century City
A Los Angeles escape like no other, nestled amidst acres of open space and beautifully landscaped outdoor plazas, Westfield Century City combines on-trend fashion brands, award-winning chefs and culinary experiences, headline events and entertainment, multi-faceted health and wellness amenities, public art installations, and cultural programming – all in one place. After unveiling a $1 billion makeover in 2017 – the destination now features the West Coast’s first Eataly, a new three-level Nordstrom, new two-level Macy’s, fully renovated Bloomingdale’s, as well as a premium Equinox fitness club and spa. For more information, please visit: https://www.westfield.com/centurycity