Sony Honda Mobility Showcased the Ground-Breaking AFEELA 1 at an Exclusive L.A. Premiere Event with Special Performance by Grammy Award Winner Meghan Trainor

Los Angeles, March 17, 2025 – Sony Honda Mobility (SHM) celebrated the highly anticipated L.A. premiere of its first vehicle, AFEELA 1, at an exclusive VIP-only event in Los Angeles on March 13th. Reservation holders, industry leaders, influencers, and media gathered for an evening of innovation, entertainment, and an unforgettable performance by Grammy Award-winning artist Meghan Trainor.

The AFEELA 1 premiere event marked a milestone moment for Sony Honda Mobility, as attendees experienced the innovative vehicle firsthand. With three vehicles on display, guests explored the AFEELA 1’s cutting-edge technology, including its immersive in-car entertainment system, intuitive sensing visualization technology, and Sony’s immersive audio experience. A dedicated demo allowed attendees to interact with AFEELA 1’s next-generation AI-powered features, reinforcing SHM’s vision of merging technology, creativity, and mobility.

In a speech at the premiere, Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc. stated:

Capping off the night, Meghan Trainor delivered an electrifying performance for the VIP audience, treating reservation holders and guests to a setlist of her biggest hits, including “All About That Bass” and “Made You Look.” Her high-energy show created an unforgettable moment that perfectly complemented AFEELA 1’s fusion of entertainment and innovation. The exclusive concert underscored SHM’s commitment to blending mobility with the excitement of the music and entertainment industries.

AFEELA 1: Creating a Community of Intelligent Mobility
Unveiled earlier this year at CES 2025, AFEELA 1 represents a groundbreaking step in the evolution of mobility. Featuring a human-centric design, the vehicle seamlessly integrates advanced entertainment and AI-driven personalization. SHM’s presence – along with reservation holders – at major entertainment events, including FireAid Benefit Concert, Grammy Awards and Academy Awards festivities, underscores the brand’s commitment to its customers and redefining automotive innovation through the lens of entertainment and interactivity.

Production, Reservations, and Deliveries
AFEELA 1 will be produced at a state-of-the-art facility in Ohio, with online reservations now open via the official AFEELA website, and deliveries expected to commence in mid-2026.

The AFEELA 1 L.A. premiere event successfully showcased SHM’s revolutionary approach to mobility while solidifying its role as a key player in the EV market. As AFEELA 1 prepares to hit the road, Sony Honda Mobility continues to push the boundaries of what’s possible in the intersection of technology, entertainment, and the human experience.

For more information on AFEELA 1 and to reserve your vehicle for a fully refundable $200, visit here.

About AFEELA
“AFEELA,” which embodies the concept of “FEEL” at the core of the mobility experience envisioned by Sony Honda Mobility, represents an interactive relationship where people “feel” mobility as an intelligent entity, and mobility “feels” people and society using advanced technologies such as sensing and networking. The first model to be released under the brand, AFEELA 1, is scheduled for official launch in California, USA, by the end of 2025.

About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is a subsidiary of Sony Honda Mobility Inc., a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or Instagram, YouTube, X, LinkedIn and Facebook.