Sony Honda Mobility of America Celebrates Grand Opening of AFEELA Studio Corte Madera, Bringing the Future of Mobility to the Bay Area

Corte Madera, March 31, 2025 – Sony Honda Mobility of America Inc. (SHMA) is excited to introduce the new AFEELA Studio at The Village at Corte Madera, offering Northern California residents a hands-on experience with the revolutionary AFEELA 1 electric vehicle. Open for a limited three-month engagement, the studio provides visitors with a closer look at Sony Honda Mobility’s vision for the next generation of mobility.

The grand opening event on March 29 welcomed guests to an exclusive unveiling of AFEELA 1, showcasing its innovative technology, intelligent design, and entertainment-focused features. Attendees had the opportunity to explore the vehicle up close and place reservations through the official AFEELA website with a fully refundable fee of $200.

Designed to be an immersive and interactive space, the AFEELA Studio Corte Madera offers live demonstrations by knowledgeable experts, allowing visitors to experience the vehicle’s innovative technology firsthand. Guests can learn about AFEELA Intelligent Drive, an advanced driver assistance system (ADAS), as well as AFEELA Personal Agent, which enhances communication between driver and vehicle. Inside the cabin, passengers will find multiple displays, an advanced entertainment system, and Sony’s 360 Spatial Sound Technologies for an enhanced multimedia experience.

During the opening ceremony, Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc., emphasized the company’s commitment to innovation:

AFEELA 1, set for production in Ohio, is expected to begin deliveries in California in 2026.

The vehicle will be available in two trims:

• AFEELA 1 Origin: Starting at $89,900
• AFEELA 1 Signature: Priced at $102,900, featuring 21-inch wheels, a rear entertainment system, and additional premium features
• Both trims include a three-year complimentary subscription for select digital features

This launch follows the recent announcement at CES® 2025 of the upcoming AFEELA Studio & Delivery Hubs in Torrance and Fremont, California, set to open in the latter half of 2025.

The AFEELA Studio Corte Madera is now open for a limited three-month run. Walk-ins are welcome, and appointments for demonstrations can be made in advance.

AFEELA Studio Corte Madera:

Duration: Open for three months starting March 29, 2025

Hours of Operation:

• Monday – Friday: 10 AM – 8 PM PT
• Saturday: 10 AM – 7 PM PT
• Sunday: 11 AM – 6 PM PT

Location:
The Village at Corte Madera, Center Court
1618 Redwood Hwy, Corte Madera, CA 94925

About AFEELA
“AFEELA,” which embodies the concept of “FEEL” at the core of the mobility experience envisioned by Sony Honda Mobility, represents an interactive relationship where people “feel” mobility as an intelligent entity, and mobility “feels” people and society using advanced technologies such as sensing and networking. The first model to be released under the brand, AFEELA 1, is scheduled for official launch in California, USA, by the end of 2025.

About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is a subsidiary of Sony Honda Mobility Inc., a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or Instagram, YouTube, X, LinkedIn and Facebook.

About The Village at Corte Madera
Located just seven miles from the Golden Gate Bridge, The Village at Corte Madera has the highest concentration of upscale retailers in Marin County, including the county’s only Nordstrom. Boasting a retail and restaurant mix perfect for even the most discerned consumer, The Village at Corte Madera features RH Marin, Williams Sonoma, Alo, Pottery Barn, Vuori, Banana Republic, Anthropologie, Jo Malone London and dozens of other specialty stores. Visit the property’s website at www.villageatcortemadera.com and follow the shopping center on social media @ShopCorteMadera. Receive our eblasts at www.villageatcortemadera.com/Newsletter