AFEELA is fully equipped with numerous cameras and sensors inside and outside, anticipated to be equipped with 18 cameras, 1 LiDAR, 9 radars, and 12 ultrasonics —up to 40 sensors. These sensing devices precisely monitor surroundings in a full 360º, quickly detecting nearby vehicles, pedestrians, and obstacles. On the Meter Cluster Display, AFEELA renders the surrounding environment it detects as 3D graphics in real-time. Drivers can quickly and intuitively understand surroundings at a glance, offering an unparalleled sense of safety and peace of mind. Additionally, the in-cabin Driver Monitoring Camera detects signs of drowsiness or physical discomfort in the driver and issues alerts to ensure safety.

Sensor fusion plays a crucial role in enhancing the accuracy and reliability of data interpretation by combining information from various sensors, which allows for better object detection and more informed decision-making in dynamic environments.
The role of AI is to recognize and analyze the vast data obtained from cutting-edge sensing devices such as LiDAR and cameras by integrating the information from these sensors (a process known as sensor fusion) to propose appropriate driving routes. Transformers are foundational technology for large language models (LLM). Among them, the latest AI technologies, such as the Vision Transformer (ViT) specialized for images, are being implemented. The goal is to achieve advanced driving assistance across all stages: Perception, Prediction, and Planning. We also utilize AI for parking assist. Using fusion data of LiDAR and cameras, it promptly identifies and estimates available spaces ahead of the vehicle and spaces along the parking route. This allows the vehicle to automatically park in the selected parking space by creating a natural and smart parking path.

Powerful computing performance is essential for creating future-ready mobility, including advanced driver assistance and an AI agent. Through a collaboration with Qualcomm Technologies, a leading company in AI & semiconductor technology, AFEELA is equipped with the Snapdragon Ride™ Platform SoC^*2 as its brain. This has resulted in the creation of one of the world's most advanced intelligent mobility systems, with up to 800 TOPS^*1 of processing performance. Leveraging the power of this platform, AFEELA delivers Level 2/2+ driving assistance across a wider range of driving conditions while paving the way for Level 3 autonomous driving in specific conditions in the future. Of course, beyond improving driving assistance capabilities, this also enables software updates to accommodate future advancements in autonomous driving.

AFEELA revolutionizes your mobility life through seamless integration with the cloud. Use the mobile app to remotely manage features like climate control and door locks with ease. Driving and charging history can be easily checked via the app, allowing you to review past drives and lead to more efficient driving. Additionally, the information displayed on the Media Bar at the front grille can be customized to your preferred style with a variety of themes and content. More than just a means of travel, AFEELA becomes your partner, ensuring a safer and more enjoyable driving experience.

To deliver the mobility experiences of the future, AFEELA employs an innovative E/E^*1 architecture. AFEELA's E/E architecture connects the vehicle's ECUs^*2 and sensors through an advanced network, maximizing overall vehicle performance. AFEELA emphasizes IVI^*3 and AD/ADAS^*4 experiences, incorporating Qualcomm Technologies'“Snapdragon® Digital Chassis™” SoC^*5 to form its E/E architecture, utilizing multiple SoCs between IVI and AD/ADAS. The system prioritizes data access across domains and the new architecture is designed to centralize multiple functions, instead of having separate ECUs for each function. With this setup, external data captured by AD/ADAS sensors can be immediately transmitted to the IVI system for rendering as 3D graphics. Furthermore, the IVI system leverages the latest Unreal Engine to create a virtual space, enabling the flexible and innovative camera work it is known for. In 3D map development, we merged HERE Technologies' global map data and navigation application expertise, Epic Games' cinematic grade virtual space technology, and AFEELA's exceptional accessibility to vehicle data. Together, these elements deliver an experience full of reality. In the future, the platform for ADAS views and 3D maps will be made available to numerous creators and developers, fostering the creation of innovative experiences. The inclusion of multiple high-performance SoCs allows for ongoing enhancements to functionality via software updates over time.

Ensuring outstanding quietness is crucial to enjoy music and videos inside the vehicle. AFEELA combines rigorous measures against external noise intrusion with the expertise of active noise-canceling technology honed by Sony Honda Mobility, effectively reducing the prominent road noise during electric vehicle operation.

Sony's unique 360 Spatial Sound Technologies will dramatically change your mobility entertainment.
The speakers* optimally placed in the AFEELA's cabin and seats create an overwhelming sense of presence that surpasses the imagination. It also supports 360 Reality Audio, a spatial audio experience using 360 Spatial Sound Technologies. Experience an immersive three-dimensional sound field where each sound source, such as vocals, chorus, and instruments, is arranged in a spherical space, making users feel as if surrounded by a live performance by the artist.
Furthermore, it supports Dolby Atmos®, which goes beyond traditional surround sound. It expresses sound in all directions—up, down, left, right, and depth—recreating a realistic acoustic space that makes you feel as if you are right there.

To achieve a sleek form and functional beauty, it is essential to harmonize three elements—design, range, and driving stability—at an exceptional level. By repeatedly validating through CFD (Computational Fluid Dynamics) and conducting extensive wind tunnel tests, we thoroughly minimized air resistance while refining the ideal design. Equipped with an active spoiler, it strikes the ideal balance between air resistance and downforce. The result is spectacular aerodynamics, delivering a stable, road-gripping experience even at high speeds.

The interior of AFEELA is unified with soft tones inspired by the beautiful gradients found in nature. Reducing visual distractions heightens immersion, making activities like movie viewing and music listening even more engaging and enjoyable.
The materials used to envelop the vehicle's interior are selected based on the concept of "Oval" with attention given to the areas passengers will touch. High-quality materials are adopted, including plant-based and recycled materials. This creates a comfortable cabin space, ensuring a pleasant tactile feel and odor control. （*Approximately 70% of the interior surface is made with these materials.）
Recycled materials are also partially incorporated into the body steel plate and the chassis. In collaboration with our partners, we actively adopt the materials we have developed and examined together, aiming to realize a circular economy and continuously create new value from a long-term perspective.

“Mobility that grows with people.” With an advanced system connected via wireless networks, AFEELA is always kept up to date. In addition to evolving and adding new features, it learns each customer's driving style to provide more personalized assistance. Furthermore, by continuously offering updates to entertainment experiences, the mobility lifestyle with AFEELA will deepen over time. To the future and to you. AFEELA continues to evolve.

The driving experiences that AFEELA seeks to capture are the unique sensibilities – a “FEEL” of each customer in an instant, responding directly to the driver's emotions with unparalleled driving experiences that can be both expansive and smooth. Driving pleasure is exemplified by the responsiveness of the vehicle to driver's control. Experience powerful and smooth acceleration within the serene cabin. The air suspension provides unmatched stability and comfort on any road surface. With the motion management system that leverages cultivated robotics technology, you can confidently entrust yourself to the vehicle. We invite you to experience AFEELA's innovative and stable driving performance.

The fusion of advanced automation technology and manufacturing expertise honed over many years at an existing, state-of-the-art, automotive production facility in Ohio, USA, ensures exceptional production quality. With quality standards grounded in proven expertise, we manage the manufacturing process to deliver the refined fit and finish of a premium vehicle. We carefully polish the base, apply pearl paint that enables radar transmission through the bumper, and finish with a clear coat that preserves clarity over time while offering scratch resistance. The smooth and seamless surface finish creates a rich, glossy depth. The body's beauty will undoubtedly captivate all who behold it.