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AFEELA
Prototype 2024

Technology Resonating with Humanity: Unleashing Tomorrow’s Mobility

Evolving autonomy. Creating numerous creative experiences.
AFEELA powers unparalleled intelligence, remembering, communicating, protecting, and inspiring people.
Explore a new, further harmonized relationship with mobility driven by sensing technologies and AI.
Revel in the future of mobility as the evolution of AFEELA continues.

In-Cabin Experience

Not Waiting Time, But Spending Time —
In Pursuit of a Unique Spatial Value That Will Enrich Our Lives

Mobility Personal Agent

We are in collaboration with Microsoft, started the development of a conversational personal agent utilizing the Azure OpenAI Service.
An Immersive Entertainment Experience for All On-Board

Driving mobility-integrated entertainment. On the move with movies, music, and games. Create a mobile space of imagination.
A State of Silence That Allows You to Be Fully Present in the Moment, All Distractions Gone, Further Enhancing Your Experience

The expertise of two companies, together for the ultimate in noise cancelling, tailoring the cabin for entertainment.
Soul-Stirring Spatial Audio, Honed for the Car’s Unique Acoustics

Multiple speakers throughout the cabin deliver mind-blowing sound.

Shaping New Mobility and Modeling the Outside World in Real Time

Here, the road is a runway for possibilities. Multiple sensors surrounding the vehicle translate the world outside into 3D objects inside. New games in new 3D worlds are under development.

Not Waiting Time, But Spending Time —
In Pursuit of a Unique Spatial Value That Will Enrich Our Lives

Unlock the door to endless new experiences. Discover the untapped potential of mobility as a transformative space. Embrace a world of emotions hidden in everyday moments, and delight in the journey, savoring it all. Whether you have a destination or not, this mobility will move your soul.

Mobility Personal Agent

With the vision to bring a unique relationship between people and mobility to life, Sony Honda Mobility, in collaboration with Microsoft, started the development of a conversational personal agent utilizing the Azure OpenAI Service. We aim to realize an advanced voice-enabled system that delivers seamless communication with natural language and conversation-like interactions.
An Immersive Entertainment Experience for All On-Board

The pursuit of cutting-edge mobility, enabling next-level entertainment experiences. From movies and music to games and more, passengers can indulge in a fully immersive experience. State-of-the-art software and hardware, including AI, large screens, and impressive sound quality, create an unparalleled entertainment environment. With screens for every seat, all passengers can enjoy their favorite content individually.
A State of Silence That Allows You to Be Fully Present in the Moment, All Distractions Gone, Further Enhancing Your Experience

Silence is the key to an exceptional entertainment experience. While EVs generate no engine noise, other sounds, including road noises, can interrupt entertainment. The expertise of Sony and Honda solved this problem by combining their strengths to develop unique noise-canceling system. A vehicle so quiet it feels like you’re in a movie theater while on the move.
Soul-Stirring Spatial Audio, Honed for the Car’s Unique Acoustics

Immerse yourself in AFEELA’s sanctuary of sound. A combination of Honda’s mobility audio environment expertise with Sony’s renowned spatial audio craftsmanship maximizes the use of multiple speakers throughout the vehicle to deliver a truly immersive experience, enveloping your senses in pure auditory euphoria.
Shaping New Mobility and Modeling the Outside World in Real Time

Experience the future of in-car entertainment technology through our unparalleled experience that immerses passengers in a 3D world built with Epic Games’ Unreal Engine. Advanced technology linking the data captured from sensors to the network transforms elements from the physical environment into real-time 3D objects, allowing drivers to view their current location from any angle. Additional metadata from the Internet is overlaid to further enhance the display, and it doesn't stop there. We are also using 3D mapping technology to create exciting new game experiences and playful visual expressions. These visualization of sensing data are not only entertaining but also provide a more profound sense of security, showcasing the accuracy of AFEELA's sensors. Get ready to be amazed and reassured as you embark on a ride like no other.

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Driving Experience

Mobility Intelligence Will Be a Companion to Manual Control

Comfortable Boarding and Departure — Always Seamless

Approach and the door opens. Once inside, see your destination and route on the panoramic display. It’s simple, you just go.
Exceptional Drive Feel in a Precise and Supportive Mobility Companion

Multiple sensors monitor traffic, providing comprehensive support. Confidently go where you’re going despite complex urban environments.
Automated Parking. Smart Even After You Leave the Vehicle

AFEELA effortlessly parks itself upon arrival, saving you the headaches of searching for a space and parking the car.

Technologies Supporting AFEELA

Sensors and Cameras at All Angles — 360º Vigilance

Internal and external sensors and cameras covering every angle means precise 360º data to deliver a seamless driving experience.
Evolving Accuracy of Assisted Driving By the Use of Image Recognition AI

By using the advanced technologies like Vision Transformer (ViT) that excels at capturing and detecting global features, deliver unparalleled driving assistance for both perception and planning.
Advanced Driving Assistance enabled by Next-Gen Computing Performance

Partnering with Qualcomm Technologies, we've adopted world leading semiconductor to achieve advanced Level 2/2+ driving assistance under a wider range of driving conditions, potentially reaching Level 3 autonomous driving under certain conditions.
Synchronized Sense of People and Mobility: High Precision Hardware

Enhanced system components, including body, suspension, deliver onboard potential and responsive driving with precision vehicle control backed by artificial intelligence.
Stay Ahead with the Latest Software Updates

AFEELA is always connected, updating its software and incorporating new features and enhanced performance.

Mobility Intelligence Will Be a Companion to Manual Control

Experience AFEELA as it anticipates your every move. With its advanced sensors and AI, AFEELA delivers support throughout your journey, whether getting onboard, driving and getting off. Enjoy unparalleled peace of mind and comfort with seamless assistance on the road. No matter where you’re going, experience confidence as you go.

Comfortable Boarding and Departure — Always Seamless

As you approach the car, it recognizes you with ultra-wideband (UWB) sensors and cameras, greets you with a light, and opens its doors for you. Once inside, it authenticates you^*as the driver, and a friendly welcome screen appears and prepares your destination and route map on a panoramic display. Shift to Drive, and you're ready to go — intuitive activation, bypassing the traditional start button.
* Pre-registration for authentication is required
Exceptional Drive Feel in a Precise and Supportive Mobility Companion

AFEELA instills a deep sense of confidence as its intelligent mobility oversees your journey. Its many integrated sensors provide continuous traffic monitoring, subtly supporting your every move. On unfamiliar roads or complex urban environments, AFEELA empowers you — your vigilant partner, delivering safety and peace of mind. Enjoy confidence and reliability with freedom behind the wheel like never before.
Automated Parking. Smart Even After You Leave the Vehicle

Arrive with no worries. AFEELA finds your parking place and parks itself. It’s that easy, reducing all the hassles of searching for a space and parking. Enjoy the exhilaration of driving without compromising.
Sensors and Cameras at All Angles — 360° Vigilance

AFEELA boasts sensors and cameras inside and out, monitoring 360°. It tirelessly watching traffic conditions, and based on the high precision data acquired, provides natural and optimal driving assistance. These sensors and cameras also double up for user authentication and 3D display on navigation screen.
Evolving Accuracy of Assisted Driving By the Use of Image Recognition AI

The role of AI is to recognize the image captured by the sensor and take appropriate action. In the future, the use of AI along with sensors will greatly affect the performance of driver assistance. AI used for AFEELA applies the machine learning technologies, including Transformer models, to both perception and planning. It also actively uses Vision Transformer (ViT), excelling AFEELA in capturing and detecting characteristics in a broader perspective, to accommodate exceptional sensor performance and realize effective action planning. Depending on the application, through the hybrid approach such as combining with convolutional neural networks (CNN), we aim to deliver flexible, high-precision driving assistance.
Advanced Driving Assistance enabled by Next-Gen Computing Performance

Partnering with Qualcomm Technologies, a leading semiconductor company, Sony Honda Mobility adopted the Snapdragon Ride™ Platform's SoC^*1to power intelligent mobility with computational performance of up to 800 TOPS^*2Together, we've maximized the platform's performance to achieve advanced Level 2/2+ driving assistance under a wider range of driving conditions, potentially reaching Level 3 autonomous driving under certain conditions. This high computational performance not only contributes to driver assistance but also aids in software updates or enhanced entertainment via 3D displays that optimize sensing data.
*1 TOPS：Tera Operation Per Second*2 SoC：System on a Chip
Synchronized Sense of People and Mobility: High Precision Hardware

Mobility that anticipates needs and compliments the driver’s every move delivers a sense of security and the exhilaration of seamless control. To achieve this, craftsmanship and impeccable hardware integration are the key. AFEELA delivers driving performance that bends to your will with meticulously refined components such as its body and suspension. Also, the cabin environment provides consistent comfort under all road conditions, dampening vibrations and offering a tranquil and relaxing experience. Combined with AFEELA’s driving assistance features, this vehicle responds to your every whim, speaking to the security and trust provided by intelligent mobility.
Stay Ahead with the Latest Software Updates

AFEELA: More than just a mobility device. It's an advanced system connected to a network that updates its software. Enjoy functional enhancements and optimized driving performance that always keep your car up-to-date. The ever-evolving AFEELA is always captivating, while it maximizes software potential to elevate mobility, freedom, and enjoyment.

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Creation Experience

A Creative Playfield Open to Everyone

Boldly Release Your Creativity in the Cabin

Your space is your story, so personalize the cabin with themes, displays, sound effects, lighting, and more that reflect your mood or style. Experiment with a variety of popular themes such as movies and games.
Show Your Style and Relevant Information on Car’s Front Face

The customizable Media Bar redefines human connection with mobility, displaying relevant information such as vehicle status and weather on the outside of the car — all while letting you express yourself and showcase your style.

Co-creation Program

Preparing to establish an open development environment.

Shaping mobility’s future where creators and developers from all over the world can innovate exciting new experiences. Currently planning an open environment where exciting new content and services can be developed. We want you and your great ideas for the future of mobility.

A Creative Playfield Open to Everyone

A new realm of creativity opens to creative minded including creators, artists and developers, AFEELA encompasses imaginative in-car productions that harness the potential of multiple displays, lighting, and novel applications for its one-of-a-kind panoramic display.

Boldly Release Your Creativity in the Cabin

Create an in-cabin atmosphere that reflects your style, mood, or preference by selecting from a wide range of themes, including those from games and movies, as well as collaborations with popular artists. Each theme transforms the display, sounds, and ambient light to redefine the driving experience. From visuals to unique driving sound effects, let AFEELA amplify your unique style. Furthermore, you can also create your own themes, adding a personal touch to the experience.
Show Your Style and Relevant Information on Car’s Front Face

AFEELA’s front end eclipses the conventional, plain bumper. Instead, it boasts a dynamic Media Bar, an external information display, creating an interactive bond between anyone outside the car and the vehicle itself. Even before boarding, AFEELA treats passengers to a wealth of relevant information from the vehicle’s condition to weather details and more. The Media Bar is also a canvas for self-expression, offering limitless customization possibilities. Get ready for the smart, engaging mobility experience.
Preparing to establish an open development environment

Our goal is to shape the new landscape of mobility with creators and developers worldwide. We are planning to provide an open environment that enables development of various content and services running on AFEELA. Utility applications, Media Bar expressions, themes on panoramic screen, e-motor sounds, metadata overlaid on navigation. Let your limitless inspiration flow to create tomorrow’s mobility together with us.

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Unveiling Subtle Elegance in Motion

AFEELA's design philosophy transcends fleeting trends and personal biases offering a canvas to morph mobility to your personality. It whispers of subtle elegance where every detail speaks a universal language of harmony and grace, a shift in the traditional paradigm of vehicle design. A driving experience that whispers, not shouts, its intuitive features responding to your every need, guiding you with confidence and serenity. Imagine yourself gliding effortlessly through the landscape, technology anticipating your thoughts, not demanding attention.

Seamless Styling — No Design Noise

Subtle Elegance's distinctive and innovative styling cues convey innovation. Stripped of unnecessary lines and adornments, AFEELA’s appearance is sleek and modern. It’s designed with inclusivity in mind, embracing everyone seamlessly. A smooth, minimalist surface is testament to the future of mobility.
Serenity in Rounded Comfort

Step into a world where every curve whispers of sophistication. AFEELA’s interior, with its low-contrast color palette and fine textures, creates a tranquil, inviting space. Here, comfort and style blend seamlessly, offering a serene, elegant driving experience without saying a word.
Stunning Wide Screen, Calculated Yoke Steering for Enhanced Visibility

Experience ultimate luxury and convenience with a panoramic screen that spans the entire front area. Drivers enjoy clear driving information while passengers indulge in an immersive entertainment experience. Traditional metering instruments have been eliminated with a sleek, flat space. Elaborately designed yoke steering ensures an unobstructed view for the driver, providing high visibility and an excellent steering performance.
Interior Materials and Design Invoke Relaxation, Guiding Awareness to In-cabin Experience

Interior materials and hues exude luxury, prioritizing the time you spend in AFEELA. Seats that evoke a sense of peace, genuine high-quality aluminum and glass, high-tech air purifier materials, and more, all converge to deliver the subtle elegance experience to all passengers. Additionally, the interior’s low-contrast color palette eliminates visual noise, allowing occupants to immerse themselves in in-cabin experiences such as entertainment. Enjoy AFEELA with peace of mind, knowing that renewable resources such as bio-materials contribute significantly to the interior.

Specifications